About Us

Who we are

We are a strategic bridge between markets. We connect high-potential brands with partners capable of executing, always focused on profitability and long-term value creation.

Our Story

OSONDO was founded on combined experience across supply chain, business development, B2B sales, and the management of distribution companies. We understand what happens “on the ground” — in the warehouse, on the production floor, and at the purchasing director’s table.

We operate as an external partner that thinks like a shareholder: we analyze the market, open doors, structure agreements, and support execution until the business becomes stable and repeatable.

We primarily operate between Spain, Europe, and Latin America, guided by a clear vision: connect well, negotiate well, and execute even better.

“Smart Connections, Real Business” is not a slogan — it’s how we filter opportunities and decide who we work with.

Illustration of business development and commercial representation services for market entry and retail negotiations

Business Development & Representation

Market entry, negotiations with regional and national retail chains, and distributor consolidation across modern and traditional channels.

Graphic representing 360-degree value chain perspective including procurement, logistics, pricing, and distributor P&L for FMCG brands

360° Value Chain Perspective

Hands-on experience in procurement, logistics, pricing, margins, commercial plans, and distributor P&L management.

Illustration of Europe to Latin America business connections and operational understanding across mag

Europe ↔ LATAM

Deep understanding of the operational, fiscal, and cultural realities on both sides of the Atlantic.

Visual representing long-term strategic partnerships and commercial trust between brands and partners in Europe and LATAM

Long-Term Relationships

We build partnerships designed to last, based on trust, performance, and aligned incentives.